Website Visitor Tracking Solutions for Ecommerce: What to Use and When
“Visitor tracking” can mean several different things, and searching for it returns a mix of analytics software, heatmap tools and agencies. For an eCommerce store, the useful question is what you need to know about your visitors and what you want to do with it. This post compares the main approaches so you can pick […]
Server-to-Server Conversion Tracking Explained for Ecommerce
Server-to-server conversion tracking means your server tells an ad platform about a conversion directly, instead of relying on a script running in the visitor’s browser. Meta calls its version the Conversions API, Google has server-side tagging and offline conversion imports, and TikTok has the Events API. The idea is the same in each: the server […]
Why Add to Cart Fires Twice and How to Fix Duplicate Meta Pixel Events
If your Add to Cart event shows up twice in Meta Events Manager for a single click, your numbers are wrong, and Meta optimizes on them. Duplicate events are one of the most common tracking problems on Shopify and WooCommerce stores, and they are easy to miss because the ads still run. This post shows […]
Meta Conversions API vs Pixel: What Server-Side Tracking Fixes
The Meta Pixel has been the standard way to report conversions to Meta for years. It still works, but it only sees what happens in the visitor’s browser, and browsers now block or limit a lot of that. The Meta Conversions API (CAPI) sends the same events from your server instead. This post explains the […]