SERVER-SIDE CONVERSION TRACKING FOR eCOMMERCE BRANDS

Stop paying for sales your ads can't see.

We set up browser + server-side tracking with GTM and Stape for Meta CAPI, GA4, Google Ads and TikTok. Our specialists build and test every event, and AI-assisted checks compare your tracked conversions with your real orders — so every purchase is counted once, ad algorithms learn faster, and your ROAS is finally real.

Setup in 3–7 business days · No developer needed · 30-day support included

Your pixel alone may be missing part of your sales.

Up to 40%

of browser pixel data can be lost to iOS, Safari ITP and ad blockers, according to industry estimates. The real share depends on your audience.

More sales

reported to Meta, Google & TikTok, because server events still reach them when the browser pixel is blocked. Results vary by store.

Bigger

remarketing audiences, because more of your real visitors and buyers are counted.

WHY SERVER-SIDE

Browser pixels were built for a different internet.

iOS 14+, Safari ITP and ad blockers have quietly made browser pixels unreliable. Server-side tracking closes that gap — for good.

Browser pixel only

Browser + server-side (our setup)

WHAT WE SET UP

One clean setup for every ad platform

Meta Ads

Pixel + Conversions API

Google Ads

Enhanced Conversions

GA4

Server-side analytics

TikTok Ads

Pixel + Events API

Also included: your own GTM server container hosted on Stape, plus custom events like leads, form submissions and bookings when you need them.

HUMAN EXPERTISE + AI

Built by specialists. Double-checked by AI.

AI-assisted checks

Speed & coverage

Specialist setup

Human accuracy

Verified data

The result

AI speeds up the checking. A specialist makes the final call on every event before your setup goes live.

HOW IT WORKS

From audit to verified tracking in about a week

01

Free discovery call (15 min)

We review your ad accounts and find what’s broken. No commitment, no sales pitch.

02

Setup plan within 24 hours

Platforms, events, timeline and deliverables — you approve before we start.

03

We implement

Full setup in 3–7 business days through GTM. No developer needed on your side.

04

Live testing + report

Every event tested in real time by a specialist, plus AI-assisted checks against your orders. You get a screen-recorded walkthrough and written report.

05

30-day support

We stay on call for platform changes, new pages or anything unexpected.

GTM Preview on a live WooCommerce store: server-side Facebook Begin Checkout tag fired alongside the browser pixel tags
Real test on a live WooCommerce store: at checkout, the server-side Begin Checkout tag (SS-FB) fires alongside the browser pixel. The Purchase tag correctly waits for the order confirmation page.

PLANS

Clear scope. One-time setup.

Free Tracking Audit

See what’s firing, what’s missing and what it costs you

Free

Report by email within 48 hours

MOST POPULAR

Server-Side Tracking Setup

For brands running Meta, Google or TikTok ads

Custom quote

One-time · 3–7 business days

Setup + Ads Management

For brands that want one team for tracking and ads

Custom quote

Setup + monthly management

Not sure where to start?

"I don't know what's broken."

Start with a free audit — just share your store URL.

"Tracking is fixed. I need Meta & TikTok ads that sell."

We run paid social on top of clean data.

"I need Google Search & Shopping that pays."

Search, Shopping and Performance Max, built on real revenue.

"Ads work, but the site doesn't convert."

We find where shoppers drop off and fix it.

FAQ

Questions brands ask us

No. We work through Google Tag Manager, so we make the changes without touching your website code. Your developer stays focused on other work.

Browser tracking runs in the shopper’s browser, where iOS, Safari and ad blockers can block it. Server-side tracking sends events from a server you control straight to Meta, Google and TikTok — so far fewer conversions get lost.

AI helps us check faster and more thoroughly. It compares your tracked conversions with your real orders and flags duplicate, missing or mismatched events. A specialist builds every tag and verifies every finding before your setup goes live. AI never changes your tracking on its own.

Usually 3–7 business days, depending on how many platforms you run. You get a setup plan within 24 hours of our call.

Many setups are browser-only, miss events or double-count purchases. Our free audit shows exactly what’s working — and we only fix what’s actually broken.

Shopify, WooCommerce, Magento, BigCommerce and custom-built stores. On Shopify we work with checkout extensibility and customer events, so checkout and purchase tracking keep working.

Yes, a small one. Your server container runs on Stape, which bills you directly based on traffic. We’ll recommend the right plan for your store.

You do. GTM containers, the Stape account and all data stay in your accounts. Nothing is locked to us.

We work around US, Canadian, European and Australian business hours, meet on Zoom or Google Meet, and reply by email within 24 hours.

GUIDES

Related reading

Want to understand the details first? Read Meta Conversions API vs Pixel and Server-to-server conversion tracking explained.

Find out how many sales your ads aren't seeing.

Request a free tracking audit — just share your store URL. You’ll get your report by email within 48 hours. No login, no commitment.