Practical guides on conversion tracking, GA4, server-side setup and AI automation for online businesses.
“Visitor tracking” can mean several different things, and searching for it returns a mix of analytics software, heatmap tools and agencies. For an eCommerce store,
Server-to-server conversion tracking means your server tells an ad platform about a conversion directly, instead of relying on a script running in the visitor’s browser.
If your Add to Cart event shows up twice in Meta Events Manager for a single click, your numbers are wrong, and Meta optimizes on
The Meta Pixel has been the standard way to report conversions to Meta for years. It still works, but it only sees what happens in
