Habib started as an independent web analytics and conversion tracking consultant on Upwork in 2018. For years he implemented GA4, Google Tag Manager, Meta Pixel and Conversions API, Google Ads Enhanced Conversions and server-side tracking for eCommerce and service businesses — fixing duplicate events, missing purchases and reports that didn’t match the store.
Along the way he led conversion tracking for a growing eCommerce brand and worked with a UK digital agency on GTM and server-side tracking for Shopify and WooCommerce stores.
In 2025 he founded Visitor Tracking Solution to bring that work under one roof — and to add what clean data makes possible next: CRO, paid ads and AI automation for eCommerce.