Conversion Tracking Setup
Stop losing money to broken ad tracking
If your Facebook, Google, or TikTok ads are not tracking conversions accurately, you are paying for sales you cannot measure — and optimizing blind. We fix that with dual-layer tracking (browser + server-side) so every dollar you spend is accountable.
Why Server-Side Tracking?
Your pixel alone is losing up to 40% of your conversion data — every single day.
Browser-based pixels were built for a different internet. iOS 14, Safari ITP, and ad blockers have quietly made them unreliable. Server-side tracking closes that gap — permanently.
Browser tracking only
- Blocked by iOS 14+ and Safari ITP
- Ad blockers silently stop your pixel
- Purchases go unreported — ad algorithm can't learn
- Remarketing audiences stay small and stale
- ROAS looks lower than it actually is
Browser + server-side (our setup)
- Server events bypass iOS and Safari completely
- Ad blockers cannot touch server-to-server data
- Every purchase reported — algorithm optimizes faster
- Remarketing audiences build 2–3× faster
- True ROAS — make better budget decisions
~40%
of browser pixel data lost to iOS & ad blockers
35%
average lift in reported conversions after server-side setup
2-3*
faster remarketing audience growth with full data
Meta Ads (Facebook & Instagram)
Pixel + Conversions API (CAPI) dual-layer setup
+35–60%
Higher EMQ
Remarketable
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit
Google Ads
Enhanced Conversions + GA4 linked tracking setup
+20–40%
Smarter bids
Pmax ready
Performance Max needs full conversion signals
TikTok Ads
TikTok Pixel + Events API dual-layer setup
More signals
Retarget ready
No data loss
Bypasses browser restrictions completely
Starter
1 ad platform, browser tracking only-
GTM setup + pixel install
-
Purchase, add-to-cart events
-
Conversion verification report
Professional
Up to 3 platforms + server-side tracking-
Meta CAPI + Google Ads Enhanced
-
iOS 14+ proof server-side layer
-
GA4 + GTM full configuration
-
Remarketing audience setup
-
30-day support
Enterprise
All platforms + advanced data layer-
Everything in Professiona
-
Custom data layer build
-
CRM / Klaviyo integration
-
60-day support + 1 audit
Our Services
Google Tag Manager Server-Side Setup
We create and configure a dedicated GTM Server Container for reliable data collection and forwarding.
GA4 Server-Side Tracking
Track user interactions more accurately and improve reporting quality inside Google Analytics 4.
Meta Conversion API (CAPI)
Send conversion events directly to Meta servers for improved ad performance and attribution.
Google Ads Enhanced Conversions
Improve conversion measurement and campaign optimization using first-party data.
TikTok Events API
Increase event match quality and improve TikTok campaign performance.
Custom Event Tracking
Track purchases, leads, form submissions, phone calls, bookings, and custom business actions.
Our PROCESS
PROCESS
We follow a data-driven process to fix tracking gaps, improve analytics, optimize ads, and automate business growth.
Frequently Asked Questions
No. We work through Google Tag Manager, which means we make all changes without touching your website code. Your developer stays focused on other work.
Browser tracking fires from your visitor's device — but iOS 14, Safari, and ad blockers can silently block it. Server-side tracking fires from our secure server, so it never gets blocked. Most accurate results come from running both layers together with deduplication.
Typically 3–7 business days per platform depending on your store's complexity. We'll give you an exact timeline after the discovery call.
Most agencies set up the basic pixel — but skip server-side CAPI or Events API because it takes extra work. We specialize exclusively in tracking, so our setups include deduplication, EMQ optimization, and server-side layers that generalist agencies rarely implement correctly.